RESELLER NEWS
Phoenix47 expands global footprint Phoenix47, a provider of professional services, managed services and 24/7 support desk solutions, has reported a 16% year-on-year rise in bookings in FY26, including a 44% increase in IT residency bookings and a 30% rise in support and managed services bookings. Growing demand across Phoenix47’s services portfolio is being driven by increased pressure on organisations to stabilise hybrid estates, accelerate digital transformation and close widening skills gaps across infrastructure, cloud and security, as well as by a strengthening of Phoenix47’s global delivery capability through the opening of a new support centre in South Africa and the establishment of Phoenix47 UAE in Dubai. Phoenix47 is looking to maintain momentum in FY27 with the launch of new capabilities within its agentic AI platform Fusion47. By shifting operations from reactive ticket handling to instant assistance, it claims Fusion47 can boost the efficiency of support engineers by 62%. https://phoenix47.co.uk … Insight to deliver AI advice to Scottish businesses Insight has been appointed to support the delivery of the Scottish Government’s AI Scaling Adoption Programme in partnership with Scottish Enterprise, Highlands and Islands Enterprise and South of Scotland Enterprise. Funded by the Scottish Government in support of its AI Strategy 2026-2031, the programme will help organisations in Scotland move beyond experimentation and identify where AI can deliver genuine, sustainable value. Insight has been contracted to deliver the consultancy element of the programme. This includes the provision of AI readiness assessments; consultancy on identifying, prioritising and progressing viable AI use cases; guidance on the critical enablers of successful
Six in 10 Microsoft partners rely on Microsoft funding for marketing
Nathan Selby, Founder of Resultful, said: “Six in ten partners telling us they would reduce or stop marketing if Microsoft funding disappeared should be a real wake-up call for the ecosystem. Vendor funding is a huge advantage, but that doesn’t mean marketing should become entirely dependent on it. “The partners that will be in the strongest position over the next few years are the ones building marketing programmes
More than six in ten UK&I Microsoft partners would reduce or stop their marketing activity if Microsoft funding was withdrawn, claims marketing agency Resultful in its Microsoft Partner Marketing, Measured report. In a UK & Ireland survey of 250 sales, marketing and business leaders in Microsoft partner organisations, 60.6% of those currently receiving Microsoft Co-op or MDF funding said
they would scale back marketing activity if that funding disappeared. Within that group, 14.9% said marketing would stop almost completely. These findings suggest that a significant proportion of partner marketing continues to rely on funding provided by Microsoft and the wider channel ecosystem. Microsoft Co-op funding is currently used by 46% of partners, while 44.4% rely on distributor-
that can stand on their own two feet, regardless of what happens to funding models or incentive schemes.” The M icrosoft Partner Marketing, Measured report also reveals that just 51.2% of UK&I Microsoft partners can measure marketing’s contribution to pipeline and revenue. Under half run basic marketing reporting (47.2%) or use attribution reporting to understand
Everything from setup and onboarding to training, ongoing optimisation and support is handled by Onecom, so businesses don’t need to build or manage AI themselves. Onecom Halo sits alongside other AI- powered solutions from Onecom, including the intelligent voice platform Onecom Vox (see page 39) and automated penetration testing service PenX. onecomhalo.ai what activities influence sales (43.6%). Even so, the average partner is currently running nine marketing activities and plans to add eight more over the next 12 months. https://resultful.agency/press/ ukireport2026
Onecom AI revenues up 1,366% following Onecom Halo launch Onecom has seen its AI revenue surge by 1,366% in the six months since April when it launched Onecom Halo, a fully managed AI agent workforce for businesses with structured, high-volume customer interactions. Aaron Brown, CEO of Onecom Technology Group, said: “We knew when we developed and launched Onecom Halo that we had something special on our hands. The ability to deploy intelligent, decision-making AI agents that can answer and make calls, respond to messages and take meaningful action is transformative for businesses.” Agents, available on a monthly subscription basis, can hold conversations with customers, follow defined processes, update internal systems, manage bookings and trigger workflows. Each one is built for a specific role and trained on a business’s own processes. The Onecom Halo platform integrates with applications (e.g. funded activity and 41.2% use Microsoft MDF. Just 37.2% of partners identified their own P&L as a source of marketing funding. The research comes at a critical time, as Microsoft places greater emphasis on growth within its Co-op funding programme.
Mintivo’s leadership sets course for future growth after completing management buyout Four directors of IT services and solutions company Mintivo have completed a management buyout after a second successive year of 40% growth. Managing Director Alex Jukes, along with The new owners’ priorities are to grow managed services and scale the business without a corresponding increase in headcount through the smart use of technology, automation and AI.
fellow directors Mark Adams, Graham Ford and Jake Jeffries, have completed a share purchase from the two other major shareholders of the nine-year-old Wiltshire company. Ownership of Mintivo, which provides network and infrastructure security, cyber security, Microsoft Azure, Microsoft 365 and networking and connectivity solutions and services, will now rest with people closely involved with the business’s day-to-day operation.
Salesforce and Microsoft 365), CRM platforms and communication tools and features secure guardrails and the ability to transfer to human operators.
Mintivo directors Jake Jeffries, left, Graham Ford, Mark Adams and Alex Jukes have completed a buyout of the company
Aaron Brown
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