RESELLER NEWS
Analysts praised Advania for its investment in AI expertise and infrastructure, its unified approach to AI, and early customer adoption, citing Advania ALT, launched in August, as one of the first initiatives to bring sovereignty, governance, compliance and cost transparency together in a single solution. Over the last 12 months, Advania has invested in sovereign AI infrastructure and in AI expertise with the acquisitions of The AI Framework, Gompute and Evolv. Chris O’Brien, UK CTO of Advania, said: “UK organisations have moved past asking whether to use AI. Now they’re asking how to run it safely, keep control of their data and avoid getting locked into a technology choice that may not be right in a year’s time. Omdia’s recognition is independent validation that our approach answers those questions. With Advania ALT, our UK customers can use AI where it creates real value, keep sensitive data sovereign where it needs to be, and have experts beside them to take AI from strategy to live service.” … Novatech, the UK’s first Proxmox Gold Partner and first certified Proxmox training partner, is urging resellers and MSPs to take advantage of accredited Proxmox training to develop the in-house skills and expertise needed to move customers from proprietary infrastructure such as VMware to enterprise open-source virtualisation. The Proxmox Virtual Environment (VE) open‑source virtualisation platform offers a Novatech highlights Proxmox opportunity cost‑effective alternative to proprietary platforms, with full control over hardware choices, at a time when many UK businesses are facing sharply higher VMware renewal quotes. It brings together KVM virtualisation, LXC containers, software-defined storage and networking under a single web-based management interface, with clustering, high availability and integrated backup included as standard rather than sold as separate add-ons. Alongside accredited Proxmox training, Novatech can provide channel partners with specialist engineering expertise including infrastructure assessments, migration planning, implementation and ongoing UK-based support. Novatech CEO David Furby said: “There’s a real opportunity for the channel here. Our role is to support partners rather than compete with
Eitex appointed Prince of Wales Hospice technology partner Castleford-headquartered IT firm Eitex has been selected to provide technical support, cyber security, telephony and connectivity for The Prince of Wales Hospice’s main site in Pontefract and its network of charity shops across West Yorkshire. The partnership builds on a long-standing
since 1997 and was named a Tier-1 Microsoft Cloud Solution Partner when that accreditation launched in 2014. www.eitex.co.uk
Eighth VMware-related acquisition by 11:11 Systems 11:11 Systems has strengthened its position as the largest, privately held global VMware Cloud Service Provider (VCSP) partner with the acquisition of select IBM VCSP enterprise customers. This is the managed infrastructure solutions provider’s eighth VMware-related deal, following its previous acquisition of seven VMware-based businesses — iland Cloud, Green Cloud Defense, Unitas Global, Sungard Availability Services, Faction, Ntirety and Digital Sense. The acquisition will expand 11:11 Systems’ global reach and enhance its ability to help VCSPs and enterprises modernise critical workloads with VMware Cloud Foundation through its integrated portfolio of cloud infrastructure, connectivity, cyber resilience and recovery services. https://1111systems.com … WWCS now a SonicWall Gold partner London and Sheffield-based MSP WWCS has achieved Gold-tier status within SonicWall’s partner programme, less than a year after formalising its partnership with the cybersecurity provider. WWCS began working with SonicWall in August 2025, consolidating network management and threat protection through the company, as part of a wider move to simplify its security technology stack and reduce vendor relationship between the two organisations that has seen Eitex raise more than £30,000 for patient care over the last 10 years. Robert Edden, Director of Finance at Prince of Wales Hospice, said: “Our ability to care for and support our patients, both within the hospice and across our surrounding communities, depends on having reliable and effective technology. Eitex will help ensure our systems remain secure, resilient and fit for purpose, giving our medical and operational teams the tools they need to deliver the best possible care today, while also supporting our changing needs into the future.” Family-owned since 1997, Eitex provides managed IT support, cyber security, Microsoft 365, cloud services, telephony and strategic IT guidance to customers across Yorkshire, Manchester, Birmingham and the UK. The firm has held Microsoft Partner status
sprawl, while continuing to meet the security needs of its customers. WWCS Sales Director Jodie Rosenthal said: “SonicWall has become a genuine extension of our team. The combination of its technology and the support we receive from the wider team has helped us simplify our vendor stack, respond to the needs of customers in highly regulated sectors and continue to grow our security offering.” … Aspire expands into North-West with second acquisition of 2026 Aspire Technology Solutions has expanded its footprint in the North-West of England with the acquisition of Warrington-based Sentis Managed Solutions and its customer base of 80 predominantly mid-market organisations. Sentis is Aspire’s second acquisition of 2026 and its fourth since 2024, following those of Cloud Cover IT in January 2024, the managed IT services business of CloudCoCo in November 2024 and NVT Group in March 2026. The deal advances Aspire’s ambition to grow annual revenue from £71.7 million in FY26 to £100 million by FY30, while giving Sentis customers access to a broader set of capabilities across cyber security, managed services, secure networks and enterprise voice. Aspire has been backed by private equity investor LDC since 2022. In November 2025, LDC reinvested in the business, retaining a significant From left to right: Robert Edden (Director of Finance at Prince of Wales Hospice), Jordan Williams (Business Development Director at Eitex) and Martin Ward (Prince of Wales Hospice)
them. Whether they need to build their own Proxmox capability through training or bring in additional engineering expertise for a complex project, we can help them develop the skills and resources they need to support their customers.”
David Furby
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