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flexibility over a one-size-fits-all approach. The most successful solutions are those that allow organisations to move at their own pace, protecting existing investments while providing a clear path towards a more cloud-centric future. Stuart Brookes, EMEA Regional Lead & Head of Sales and Channel, PaperCut: Organisations overwhelmingly favour hybrid cloud models and mixed architectures over an immediate move to fully public cloud-native systems. The main driver is the need for data sovereignty and security compliance, especially in regulated sectors where sending sensitive document content over the public internet is resisted. Hybrid setups resolve this by centralising management and reporting in the cloud while keeping print data payloads secure behind local firewalls. Furthermore, because much of the global install base remains anchored to on-premise systems, forced migrations are disruptive. Organisations need a flexible, gradual path to modernise at their own pace. PaperCut supports this flexibility across all deployment models, from on-premise and self-hosted private clouds to hybrid setups and fully hosted SaaS via PaperCut Hive. Our Unified Subscription commercially decouples software from hardware lifecycles, allowing customers to seamlessly transfer active licenses from on-premise PaperCut MF to cloud‑native PaperCut Hive mid-contract without financial penalty when they are ready to move. Rachel Pollard, Managing Directo r, WDS: I think we’re seeing a bit of everything. Some customers are very happy to move to the cloud, but others still want to keep some things onsite. I don’t think businesses necessarily want to change everything overnight. A hybrid approach can make the change easier because they can move systems gradually rather than making one big leap.
finding that more organisations are seeing cloud not just as a technology decision, but as a strategic enabler that allows them to reduce infrastructure complexity, improve user experience, accelerate innovation, and focus internal IT resources on higher-value activities. Personally, I see cloud-native as the destination, with hybrid acting as a bridge that helps organisations get there confidently and securely. Beatrice Genovese, Product Marketing Manager – Print , Kyocera Document Solutions UK: While cloud print adoption continues to accelerate, most organisations favour a hybrid approach rather than moving to fully cloud-native environments. Many businesses need the flexibility to support legacy applications, specific compliance requirements or existing infrastructure, making a hybrid-phased approach more practical. Organisations increasingly favour hybrid cloud architectures as they combine the benefits of cloud innovation with the ability to support existing business requirements. However, choosing the right cloud environment for each workload is critical, as there is no one-size-fits-all approach to cloud deployment. This is where partnering with vendors that offer broad portfolios, such as Kyocera, can add significant value, supporting customers at every stage of their cloud journey with solutions tailored to their business needs and existing infrastructure. Andy Johnson, Solutions Manager , Develop UK: While fully cloud-native print environments continue to gain momentum, we’re seeing many organisations adopt a hybrid approach as a practical stepping stone. For some, a cloud-native deployment offers the simplicity, scalability and reduced infrastructure overhead they’re looking for. Others have regulatory requirements, legacy systems or complex workflows that make a hybrid model the more appropriate choice. Ultimately, customers are favouring
Beatrice Genovese
Andy Johnson
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