ONE-TO-ONE
In this exclusive interview with PrintIT Reseller , Matt Hill, Vice President, Sales – EMEA, Tungsten Automation talks about the company’s broader portfolio, and how print fits into the bigger technology story. He discusses Tungsten’s go-to-market strategy and keen focus on security, whether customers are truly going cloud-first or favouring hybrid models; and what sets the company apart when dealers ask why they should partner with Tungsten. Here’s an excerpt of the conversation One-to-one with Matt Hill
Matt Hill
Michelle Ryder (MR): We will obviously talk about Printix today, but let’s begin with the broader Tungsten portfolio, and how print fits into that bigger technology story? Matt Hill (MH): Print is critical to our vision and our strategy, of course, but it plays a part of our broader automation story for our enterprise customers. We focus on taking information using intelligent data processing, automation, and artificial intelligence, along with print as either the input or output to that process. We’re not new to this. We’ve been doing this for a long time. In fact, four decades. Just think about that for a second. That’s even longer than either you or I have been in this industry. For four decades, we’ve been the
MR: You mentioned that you’re moving faster than ever before in terms of software development. Perhaps go into a little bit more detail about what that looks like. MH: Look, AI is the buzzword, right? And as I said, it’s at the forefront of everything we do as an organisation. We’ve got a newly established Chief of AI who runs a team across our organisation, looking at how do we adopt AI internally? How do we integrate AI capabilities as part of our technology stack? How does that help us service our partners and our customers better? We’ll get into the details of what we’re seeing in the marketplace in general, but we’re having to adapt so quickly, and AI is enabling us to do that
pioneers of capture, of automation, of workflow, of OCR, of print, and more recently of cloud print. Never before have we had to move as fast or be as agile as a company. Just looking over the last two years, we’ve had a rebrand, we’ve got a new CEO, we’ve got a new executive management team. We’re driving faster development, incredible adaptation to the market demands, faster than we’ve ever done before, and all of that is being driven with an AI-first approach.
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