DISTRIBUTOR NEWS
such as GenAI Protection and Cyber Employee; and MSP Operations that help partners scale recurring revenue without adding operational overhead (RMM, PSA and Workflow Automation). Dominic Ryles, Director of Cyber and Cloud at
Dominic Ryles
Hammer Distribution, said: “This partnership is a genuine step forward for our partner network. Bringing together Hammer’s channel expertise and Acronis’s innovation in GenAI and XDR gives our partners a real competitive advantage – not just new products to sell, but an automated framework to secure and future-proof their clients’ businesses.” … Nebius-powered AI IaaS TD SYNNEX is providing partners across Europe with AI Infrastructure-as-a-Service (AI IaaS) through a new agreement with AI cloud provider Nebius. The combination of Nebius AI Cloud, an NVIDIA-powered AI platform for AI training and inference workloads, and a flexible consumption model enables partners to rapidly provision enterprise-grade AI infrastructure and access NVIDIA GPU capacity without upfront investment. Craig Smith, Vice President, Data, AI & Applications, Europe at TD SYNNEX, said: “Nebius adds an important capability to our AI portfolio by providing immediate access to the infrastructure required to move AI projects from proof of concept into production. Combined with the training, enablement and go-to-market support available through our Destination AI programme, partners can accelerate customer AI adoption while reducing the investment and complexity traditionally associated with AI deployments.” www.TDSYNNEX.com … Euro Options adds Zyxel Networks to vendor portfolio Zyxel Networks has appointed Euro Options, a specialist distributor of networking solutions, to provide additional Craig Smith
Smart Technologies and Legrand | AV turn to TD SYNNEX Maverick TD SYNNEX Maverick, the specialist collaboration, digital signage and unified communications
revenue growth of 3.1% in Q1 2027 and 2.0% in Q2. Over the same period, value growth is forecast to grow at 7% and 3%; volumes are expected to remain flat in Q1 before rising by 1% in Q2. The outlook indicates that higher-value categories will continue to support the market into 2027, although the gap between value and volume is expected to narrow as growth returns to more normal levels. … Hammer Distribution enhances cybersecurity offering with Acronis Value-added distributor Hammer Distribution is enhancing its cybersecurity offering through a strategic partnership with Acronis. Supported by Hammer’s expertise in onboarding support, technical training and active pipeline development, partners will have access to: advanced cybersecurity (EDR, MDR, XDR, email security, security posture management, security awareness training and Data Loss Prevention); next-generation infrastructure, including Cyber Frame, a new solution built for the demands of modern IT environments; GenAI Services, including AI-native capabilities designed to augment and accelerate security operations, Ireland at TD SYNNEX Maverick, said: “SMART Technologies is a highly significant and strategic addition to the TD SYNNEX Maverick portfolio that will add further momentum to our growing presence in the education market. We will be working closely with SMART Technologies to ensure we meet the needs of their partners serving all levels of education, the wider public sector and the business market.” TD SYNNEX Maverick has also extended an existing European relationship with Legrand | AV to the UK and Ireland, giving IT resellers and AV integrators on this side of the Channel access to AV accessories, connectivity and display solutions from Legrand | AV brands such as Chief, C2G, Da-Lite, Middle Atlantic, Luxul and Vaddio. https://uk.tdsynnex.com/
business within TD SYNNEX, has expanded its UK offering through a new distribution agreement with SMART Technologies and an expanded one with Legrand | AV. Its agreement with SMART will see it distribute the company’s full range of interactive solutions for classrooms and meeting rooms, including SMART Board interactive displays, Lumio
and SMART Notebook learning software, iQ embedded computing and accessories. Mark Glasspool, Senior Director, UK and
Mark Glasspool
CONTEXT raises 2026 European IT distribution growth forecast Global market intelligence firm CONTEXT has raised its forecast for European IT distribution revenue growth in 2026 to 7.5%, following a 5.2% increase in European IT distribution revenue in 2025 and stronger than expected performance during the first half of the year. The sector’s strongest annual growth rate since 2020 is being led by higher-value technology categories, including enterprise and infrastructure products, rather than the volume categories that make up much of the broader IT market. Revenue from value-led categories rose by 14% in Q1 and 20% in Q2, while volume-led categories grew by 6% and 9% respectively. Anthony Frot, Research Director at CONTEXT, said: “Much of the market’s strength is coming from value rather than a comparable expansion in unit volumes. For vendors, distributors and resellers, this means the opportunity remains real, but planning needs to account for a market where revenue can look considerably stronger than underlying demand.” CONTEXT expects momentum to weaken in the first half of 2027, with European IT distribution
availability and support for its full range of multi-gigabit switches, WiFi access points, unified security gateways and 5G routers. Rachel Rothwell, Senior Director of Zyxel Networks, said: “We will be working closely with Euro Options to
Rachel Rothwell
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